RAMPANT Brits have gone sex-toy mad, a survey found — owning four each on average.
It revealed that a quarter of UK adults use “sexual wellness devices”.
ShutterstockA shocking new survey reveals that Brits have gone sex-toy mad, owning four each on average[/caption] Getty – ContributorVibrators and dildos are the most popular devices, followed by massagers designed for men and bondage accessories[/caption]
Vibrators and dildos are the most popular sex aids, accounting for 27 per cent and 25 per cent of the market respectively.
They are followed by massagers designed for men — 11 per cent of sales — and bondage accessories, at ten per cent.
Nookie-mad Brits have turned the country into the second largest market for sex products after the US — and ahead of France, the nation traditionally associated with love.
While the French spend £296million a year on sex toys, Britons splash out £444million.
Worldwide, the market is worth £14billion a year, the study by analysts PwC found.
Luka Matutinovic, of “intimate lifestyle” brand LELO, said: “Through the pandemic, we saw an acceleration in the number of people turning to sexual wellness products for fun and pleasure, particularly during long periods of isolation.
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“It’s made us more liberal, adventurous and willing to invest in our sexual wellbeing.”
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