From Lady Gaga to Kate Moss, let’s celebrate brand nude models (and their sexy adverts) 0 247

BOTTICELLI, Freud, Renoir and now Versace, the naked female form has been considered art for centuries.

Hung in the finest galleries around the world and used for big-name brands, there is no denying that sex sells.

Handout – GettyKate Moss has become the new face St. Tropez[/caption] JacquemusKendall Jenner starring in a Jacquemas campaign[/caption]

So what better way for designer Donatella Versace to advertise her latest designs than hire not one, but two supermodels in the buff. We told yesterday how the fashion house’s new Garden Of Eden campaign stars sisters Gigi and Bella Hadid with strategically-placed £1,530 handbags to cover their modesty.

And the advert works. With no bright or fussy clothes to distract me from the accessories, my eyes were drawn to the luxury handbags that is trying to flog — job done.

It follows huge campaigns including Jacquemus’ Fall/Winter 2021 collection, starring their pal Kendall Jenner nude save for shoes, socks and bag. And Kate Moss completely naked to promote St. Tropez self-tan in 2013.

But nude advertising has its critics. Some argue it objectifies women, and in 2000 the Advertising Standards Authority (ASA) famously banned YSL’s “degrading” print ad for Opium perfume that showed Sophie Dahl lying naked, with her back arched and a nipple in view.

The ASA has since banned several more ads for showing models in varying states of undress, claiming they are offensive.

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But the female form is beautiful and powerful, and I believe it should be celebrated. Women didn’t burn their bras so modern-day “wokes” can squirm and force us to cover up.

Versace and the like are trying to grab women’s attention, not men’s after all. Have you ever heard of a man dropping £3,000 on a handbag because he saw a nude model carrying one?

Both high-end and high street brands have used — and will continue to use — women’s bodies to flog their goods because it is proven that sex attracts attention.

According to a study by the University of Georgia, we are more likely to make impulse purchases when nudity is used in an advert.

And research by the University of California found seeing an attractive woman — or man — in an advert excited areas of the brain that make us buy on impulse, and bypass the areas which control rational thought.

It doesn’t bother me in the slightest that a watch is being modelled by naked women — I’m only looking at the watch.

But if that model has shiny hair, plump skin and flawless make-up, it might just make me lust after the timepiece even more.

Adverts are supposed to be aspirational.

Burberry was criticised in 2013 for its Body perfume ad in which Rosie Huntington-Whiteley lay in nothing but a mac.

But I can tell you, if anything is going to make me want to buy a scent or something as bland as a beige trench coat it is the idea that maybe, just maybe, I will look and smell like Rosie.

Burberry’s sexy campaign helped to reverse its reputation as a “chav” brand, loved by football hooligans and D-list soap actors across the country, and it is now back to being one of Britain’s most stylish and sought-after design houses.

To those who moan that it is only ever women who are asked to strip off to promote goods, it is just not the case.

Who can forget the adonis David Gandy, lying on a boat in his small tighty whities for Dolce & Gabbana’s Light Blue aftershave?

You can bet any lad that watched the advert wanted to splash out on the scent, hoping it would make them smell as irresistible as David.

And following the release of the 1985 Levi’s advert, starring the late Nick Kamen taking off his denims in a laundrette, sales of the jeans soared 800 per cent.

If brands want to make some cash they would be foolish not to take stock of the science behind nude advertising.

And if you do not like the Hadid sisters using their perfectly formed bodies to sell luxury handbags, you can look away.

But if you do have a spare thousand lying around, I wouldn’t say no to one of those bags.

Supplied by Vantage NewsKaty Perry poses in a Moschino fashion campaign[/caption] WENNLady Gaga strips for her first perfume advertisement[/caption] Splash NewsEmily Ratajowski went topless modelling jewellery[/caption] WennSophie Dahl stripped bares all in Yves Saint Laurent Opium advertisement[/caption]

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My bitter ex told lies to my friends about my ‘small manhood’ after I dumped her 0 47

DEAR DEIDRE: MY ex is so bitter about being dumped that she is spreading nasty rumours around our friendship group – saying I’m rubbish in bed and have a small todger.

She never complained when we were together, but last week she told the girls in our group that being with me was “like kissing a soggy lettuce leaf” and that she “literally didn’t feel a thing when we were having sex” because I’m so small.

My ex is so bitter about being dumped that she is spreading nasty rumours around our friendship group – saying I’m rubbish in bed and have a small todger

I’m 25 and she’s 24. I think part of it is jealousy.

She knows a couple of the other girls fancy me and I think she’s trying to sabotage any chance I have with them.

Not that I’m even planning anything.

She’s so insecure and has a vicious tongue on her.

I’m tempted to let each of her so-called friends know what she really says about them in private.

Even her best friend gets a nasty critique every time she posts anything on Instagram.

Get in touch with Deidre

Every problem gets a personal reply, usually within 24 hours weekdays.

Send an email to deardeidre@the-sun.co.uk

You can also send a private message on the DearDeidreOfficial Facebook page.

Her top is either too short, or her hair looks like wire, or her laugh is fake . . . it goes on and on.

I don’t regret splitting up with her but this last trick has really infuriated me.

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DEIDRE SAYS: Don’t let yourself stoop to her level.

You can make it clear she is lying without playing her game, which would only escalate tensions and reflect badly on you.

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You could maybe reply with: “Let’s just say she never complained when we were together and nor have any of my other exes.”

Your friends will soon see her behaviour for what it is – jealous insecurity.

My partner said he was on a work trip – but he was actually getting married and on his honeymoon 0 30

DEAR DEIDRE: MY partner said he was on a work trip two months ago, but he had actually got married and been on honeymoon.

Our relationship had become a bit predictable, but we still had regular sex and nice days out with our two young sons.

My partner lied about his work trip – he was really on his HONEYMOON

I’m 32 and he’s 37. Our sons are four and two.

When he returned from his “work trip” he blamed me for his cheating, saying I had let myself go and didn’t pay him enough attention.

He then told me he’d “traded up” for a better model. It didn’t stop there.

He said that his wife, who is 27, is absolutely stunning and makes him feel special.

Apparently this woman was a barmaid he’d met on a golf trip and they had been seeing each other for six months.

He told me all this, then marched upstairs and packed his games console and his clothes and drove off out of my life.

The thing is, we always talked about getting married but when we had kids there always seemed something better to spend our money on.

Mutual friends have told me he has moved into a new-build home on the other side of our small town and his wife has plenty of family money.

My sons are really missing him and I don’t even know how I feel.

Sometimes when he comes to visit the boys I beg him to come home.

But other times I’m so angry with him, I refuse to let him in.

Now he is accusing me of stopping him from seeing his children.

Get in touch with Deidre

Every problem gets a personal reply, usually within 24 hours weekdays.

Send an email to deardeidre@the-sun.co.uk

You can also send a private message on the DearDeidreOfficial Facebook page.

Surely he can’t just show up when he likes?

I’m a mess and need to start getting a grip for the kids’ sake.

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I caught my husband snogging my sister – how am I meant to trust him again?

DEIDRE SAYS: I’m so sorry your partner ended your relationship in such a cruel way.

This man sounds selfish and immature, and quite frankly the way he has treated you is emotionally abusive.

It won’t feel like it now, but you really are better off without him.

He is behaving like he still lives in your home, by just turning up unannounced.

Tell him firmly that you would encourage a good relationship between him and your sons but he can only collect them with prior arrangement.

Start to put down your boundaries.

I’m sending you my support pack When Parents Fall Out, which you could pass to him to help explain why you need to co-operate for the future wellbeing of your children.

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Give yourself time and be kind to yourself. He put you down constantly, now you can start to build up your confidence.

I’d recommend seeing a counsellor to help you with this betrayal and am sending you my Counselling support pack.

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